McDonalds Indian 'Dosa burger' glocalisation taken a step too far?

Grade 12 this is a wonderful evaluative article for the concept of glocalisation to satisfy local markets. Look at the twitter reaction to the proposal? Is the 'Dosa Burger' just a step too far? Do McDonalds know what they are doing? They must have done their research right? Consider the perspectives. Read the full article below.

http://www.bbc.com/news/world-asia-india-38592523